Kotler and Armstrong add to protection as “the process by which companies make value for customers and construct hermetic customer associations in order to take control of value from customer in recompense.” This definition alone can interpret why publicity is important, but permit’s outline several reasons why publicity should be one of the little issue owner’s main priorities.
1. Marketing builds value in your products and facilities for your customers.
Most salespeople throb to know as tiny as attainable to make the sale. Some sales staff needs profound specifications and things of that flora and fauna, but ultimately, the less they have to learn the bigger. This makes prudence, because their direct is to create sales. Therefore, publicity has to step in and create value for your customer. If you can not create value for your customers, why will they lead from you? Sometimes they will get from you subsequently, but will they come gain if there is no value?
Many time, issue owners don’t capitalize in metaphor to all the ways they can manage to pay for value to their customers. They acquire drifting in the production or product concept of announcement and expansion less going on considering publicity myopia. Marketing myopia happens in the setting of a company pays more attention to the product/serve than the value or minister to it offers to the customer. You can not agree to this happen to you. Pay attention to your customers and why they make a obtain of your products. People get hold of a Toyota Prius not unaccompanied because it saves concerning gas, but because it makes them fell more eco-clear.
2. Marketing helps construct customer dealings.
Everyone put emphasis around the sales staff subsequent to it comes to sales. “If the sales team doesn’t pretend-encounter harder, we won’t ensue sales,” but this is not necessarily definite. It costs three era as much to obtain a auxiliary customer as it does to preserve an existing one. This means you need to preserve the association in the middle of than your current customers in order to demean promotion and sales costs and appearance sales.
Do you know about compare the market
Properly planned and implemented marketing deeds are the without help definite habit to fabricate customer dealings. These comings and goings can adjoin in the works a lot of things: allegiance programs, thank-you cards, customer nod deeds, lost gifts, and so re speaking. Each company must find a unique quirk to set themselves apart from the competition even if building a loyal and remaining relationship.
3. Marketing establishes a brand image.
When you use FedEx for shipping, you know what you are getting: brusque delivery, in force shipping options, and augmented abet than new shippers. Are all of these things shape? They may be, but their marketing activities conventional all of these. FedEx will have to sentient happening to these expectations of their brand, but their marketing department set the customer taking place when this image.
You must use marketing to insist your brand. Customers compulsion to know what to expect from your company based just about your brand image. What adjacent door to of products and what types of sustain will you allow the customer? Let your marketing declare the excuse and uphold your brand.